How to cater for the Melbourne millennial
When you are running a bar that’s a magnet for Melbourne millennials, keeping them happy and the queues moving is vital as owners of the Asian Beer Café know.
With more than 270,000 undergraduates, Melbourne is the most popular city for students in Australia and its bars and restaurants are a hub for millennials (or Gen Ys). They are particular about where they spend their money, so competition to get their patronage is fierce.
Two people who should know are husband-and-wife team Stewart Koziora and Anna Carosa. They operate two bars in the CBD, the Father’s Office and the Asian Beer Café.
The Asian Beer Café or ABC (pictured) is a great example of a customer-tailored venue. The bar impresses with an inspiring interior crafted from recycled iron wood from an old cargo ship that was sunk by pirates off the coast of Indonesia.
It is a hit with students, travellers and even industry experts. It was voted Favourite Cheap Eats in the 2014 Foxtel I Love Food Awards, and was a finalist at the 2013 AHA Best Theme Bar category and 2014 finalist of the Australian Liquor Industry Awards Bar of the Year.
The large balcony features spectacular views over Swanston Street and of Melbourne’s State Library, a unique place to kick off the night.
Their second, the Father’s Office, is a prohibition-themed bar with authentic art deco interior, vintage pieces and reconditioned 1920s fireplaces lining the walls as well as a wraparound balcony area, showcasing Melbourne’s historic Swanston and Little Lonsdale Streets.
The drink and cocktail menu is extensive, mirroring traditional speakeasy offerings with a modern twist, complemented with a popular Americana-themed menu.
While the two bars have very different atmospheres, they have something in common. They both need to contend with peak periods.
Australia’s business-only bank and EFTPOS provider, Tyro was able to provide the perfect solution. Tyro’s EFTPOS integration with point of sale provider OrderMate has created a payment solution that ticks all the boxes when it comes to speed, reliability and ease of use.
“On weekends there are always big queues of thirsty patrons wanting to get their drinks fast, so your card payment system has to be snappy,” Stewart said.
Stewart’s system of choice for EFTPOS payments is the Tyro Yomani 3G terminal. It provides tap and go technology with full POS integration, so the sales amount does not have to be keyed into the POS manually. This allows fast payment processing and prevents key-in errors by staff.
“Venues like the Asian Beer Café have a fast turnover and need a system that is fast and accurate, that’s why we chose Tyro,” he said.