6 simple strategies to win the hearts of your customers this Easter
In just a few short weeks we’ve seen our lives change massively, and we’ve needed to start thinking differently and adapting quickly to new ways of doing things. For many businesses, this has meant finding new ways of reaching customers and processing payments.
Here are a few ideas that might help you in these uncertain times.
Mobile EFTPOS machines give your customers the ability to pay you wherever you are, even when making a delivery. For restaurants and cafes, this is especially important as takeaway and delivery services are the only way to sell what’s on your menu. In order for your mobile EFTPOS machine to work outside of your store, just remember it needs to be connected to the internet. You can either use the 3G option on the machine, or hotspot your terminal using your mobile phone.
Offering Telehealth appointments has become more popular for GPs and other health care providers. There have been several telehealth MSB items now released, which can be claimed via your terminal or PMS. However, for consults which do not attract an MBS item, you might be eligible for MOTO (mail order, telephone order) transactions over the phone or use an online virtual terminal that can work on your mobile phone, tablet, laptop, anywhere you have an internet connection. For regular patients, you could also provide a subscription that would securely bill them after each custom billing period.
Another option would be to send invoices by email. Tyro can help you facilitate sending invoices to patients, from which they can make a secure online payment, and just to make sure payments are made on time, they can also be sent an automated email reminder. If you have a website, you can plug in to our hosted payment pages to offer patients opportunities to pay when making the appointment.
Offering products and services online gives retailers a great opportunity to sell their goods while not having their stores open to the public. Through Tyro eCommerce, you can easily empower your website with a hosted checkout experience or if you have a more complex online business, you can use our rich API library to make online payments. If you are new to eCommerce, take a read here about how creating a solid eCommerce strategy is easier than you think: https://www.tyro.com/blog/why-ecommerce-is-easier-than-you-think/
Just because you can’t greet all customers in-person doesn’t mean the transaction has to be impersonal – offering FaceTime appointments or a private booking in-store, or opening up phone lines so customers can talk to your shop staff are ways to still maintain great customer service. As we spend longer inside, the need to keep that personal touch grows and will encourage return customers.
Your customers need to know you’re still open for business. Use customer information you have on file to reach out to your customer base. Another option is start upping your activity on your social media. Set up shoppable Instagram posts to provide a seamless shopping experience, include trending hashtags in your posts so when people search for these, the images from your account appear. Take a read here for more inspiration on how to market on social media: https://www.tyro.com/blog/social-media-marketing-tips-for-small-businesses/
Stay on top of things with business banking that works for your business. With Tyro eCommerce and EFTPOS, you receive a single settlement for your online and in-store transactions when you choose to settle into your Tyro Bank Account at a time of your choice1 , saving yourself time and stress with easier reconciliation. You can also access reporting in the Tyro App and Tyro Portal to maximise your business opportunities and get one point of contact for all your payment solutions with Tyro Support locally available 24/7.
Want to get started? Contact Tyro anytime 24/7 on 1300 966 639 or firstname.lastname@example.org
1 Available settlement times are from 8pm to 5am. Applies to Tyro settled funds only – excludes Alipay, HealthPoint and funds settled directly by Afterpay, American Express, JCB, Diners Club