How to get your business ready for Father’s Day
Mother’s Day is a special time of year for families. As a business, you can help your customers celebrate the mums and mum figures in their lives by providing special offers that make it easy for them to show they care—all while boosting your small business.
In this article, we cover seven business tips for Mother’s Day, so you’re ready for the rush.
1. Keep your doors open for longer
With Mother’s Day comes people on the hunt for presents (often last minute!). To accommodate for this influx, consider extending your business hours in the lead up to the big day, so there’s plenty of time for customers to pop in before or after work. Not only will this keep customers happy but you’ll be able to bring in more sales and ideally increase that bottom line.
2. Make it an event
If you’ve got a hospitality business, you’ll be able to serve those looking to say ‘we love you mum’ with a special dining experience. Consider creating a dedicated Mother’s Day menu with luxe table settings to match; having a set menu may even help things run a little smoother as business will likely be busier than usual and limiting your offering may help streamline operations a bit.
If you decide to plate up a Mother’s Day menu, make sure to get the message out on your website, socials, emails and in store, and open your reservations nice and early.
3. Ready, set, book
Speaking of reservations, if you don’t usually take them now is definitely the time to. Mother’s Day is a day for families to get together, and they’ll want to plan in advance, so make sure to let people know that they’ll need to make a reservation if they want to secure a table.
4. Stand out from the crowd
Lots of businesses will be offering something special for Mother’s Day, so make sure to set yourself apart from your competitors by adding some pizzazz. You can make your mark with an eye-catching window display and shop floor, which won’t only look beautiful but will hopefully draw more people into your doors.
If you’ve got a retail store, it’s worth placing Mother’s Day gifts at the front where people can easily find them, as well as making your most gift-worthy items pop. You could even set up a dedicated ‘Mother’s Day’ area of your store, fit with a gift-wrapping service, to make everyone aware of special promotions and a means to give them the final touch they deserve.
5. Special offers
Mother’s Day is a special occasion, so it only makes sense to offer something special that you wouldn’t on a regular day. Add some sparkle to your products or services in a way that makes sense for your business, but to get your creative juices flowing this could look like a glass of complimentary champagne, free chocolate as they browse, or personalised gift tags to accompany a purchase. Remember, it’s often the small touches that make a day memorable and going above and beyond rarely goes unnoticed.
6. Make sure you have enough for the rush
Another one of our business tips for Mother’s Day is adapting your service to meet demand. Mother’s Day is a special but inevitably busy time for businesses, so you may need to order extra stock or have more staff on the floor to keep up with the influx of orders.
Want to keep track of your Mother’s Day transactions across various locations? With the Tyro App, you’ll be able to do just that, keeping an eye on business from wherever you are.
7. Create a seamless payment experience with Tyro
Beyond offering unique products and services for Mother’s Day, you can also offer a top-notch payments experience that will be sure to wow your customers.
With Tyro EFTPOS integrated with a Point of Sale (POS), hospitality businesses can easily pay how and where they want, with features such as Pay@Table and SplitBills1.
Offering your customers the flexibility to pay at their table, lounge, or wherever they’re sitting, is a surefire way to improve their Mother’s Day dining experience. Tyro’s Pay@Table allows you to bring up the bill amount wirelessly through the Mobile EFTPOS machine instead of at the POS. All you need to do is print off the bill and give it to the customers, process the payment, and generate a receipt, if required.
Making splitting bills easy is also essential for Mother’s Day, as there’s likely to be lots of families walking through the doors wanting to split the bill. Tyro EFTPOS’ SplitBills feature allows parties to do just that, with the added convenience of right from the table. This means families can easily chip in for the celebratory meal, from the comfort of their seat.
As a small business, it’s always worth putting in some extra effort around festive periods to draw in new and old customers. Follow these business tips for Mother’s Day and you’ll be on your way to a special (and successful) business trading period.
Want to get Mother’s Day ready with Tyro? Get in touch with us!
Tyro’s Pay@Table, SplitBills and BarTab features are only available where the POS/PMS supports the integration. SplitBills is only available with Tyro’s Pay@Table feature.