Co-Branding Guidelines

Tyro applies co-branding on assets that promote the benefits of Tyro’s integrated EFTPOS with various POS/PMS solutions in order to leverage both brands’ recognition.

Co-branding can encompass a large number of assets/activities, from digital to event marketing. It allows wider target reach and greater customer engagement for both brands.

Logo usage

Tyro’s co-branding guidelines are based on the principle of equal brand dominance and strength. As a result, we keep the numerous brands as autonomous as possible, giving all brands equal presence. Therefore, when co-branding:

  • Logos must be equally sized
  • Logos will be placed on equally visible spots
  • The usually required free space around the Tyro logo will be provided around both logos
  • The Tyro logo should never be used in the text
  • Only the logo provided by Tyro and no web-downloaded substitute can be used

Before displaying the Tyro logo all partners must have the suggested design signed off by marketing@tyro.com

NOTE: Tyro is a holder of a full banking and AFSL licence. Non AFSL Tyro partners can only use marketing assets provided by Tyro or approved by Tyro to market integrated EFTPOS and business banking.

Flyers

Examples:

eDMs

Example:

Video & Animation

Examples & templates coming soon.

Partner Disclaimer

All Tyro partners who market Tyro’s products and services as embedded in their POS/PMS solution must publish the following disclaimer on all promotional assets.

 

For Tyro partners’ use

Tyro Payments Limited ACN 103 575 042 AFSL 471951 is the issuer of its own financial products. As Tyro does not take into account your personal circumstances, please consider if these products are suitable for you. You can contact Tyro on 02 8907 1700 or tyro.com and access Tyro’s dispute resolution process at tyro.com/contact/feedback.

 

To be used on Tyro lightboxes that are embedded on a partner’s website.

Tyro Payments may collect personal information from you as you use this site. Please refer to Tyro’s privacy policy which details how we manage your personal information, our complaint procedures and how you may access or seek correction of your information. Tyro is the issuer of its own financial products, refer to tyro.com for further details.

Important notes

As Tyro has a full banking licence and an Australian Financial Services Licence (AFSL) our products are financial products which are subject to legal restrictions as to what partners can say and do.

Referring customers: Tyro partners (with no AFSL) cannot give any advice on or ‘sell’ our products. You can refer potential customers to Tyro by:

  • giving them our contact details,
  • passing on (or hosting on your website) marketing information about us (which we prepare and give to you), and
  • providing customer contact details to us as Leads for us to follow up direct.

Disclosing benefits: At the same time as referring a customer, you must disclose benefits (including commissions) that you may receive from Tyro for the referral. Disclosure must be in same form as referral (ie, if referral is in writing or email, then disclosure must also be the same. If verbal, then verbal disclosure is ok.)

Marketing assets: You can only use marketing assets provided by Tyro or approved by Tyro to market integrated EFTPOS and business banking.