Seasonality is a huge part of being in the hospitality and retail game.
Easter is a great opportunity to put your business and products in the minds of customers, so get your business noticed this Easter with our tips for trading!
Make sure the tools you use for service run correctly
Easter is a busy time for businesses; use the lead up time to make sure you’re set up to make the most of this trading period. Bring on extra staff to cover increase in orders, check your shelves are stocked and look appealing. Plus don’t forget to make sure you have enough paper rolls for your terminals and extra shopping bags.
Throw an event
Hosting a family or children-orientated event around Easter can be a great way to drive traffic to your door. Kids can have most of the fun, but adults still love an Easter egg hunt! Make the most of this and bring customers to your door by arranging an event where they stand a chance of winning a prize or gift voucher.
As well as driving traffic through the door, events create a buzz around your products and can strengthen the relationship between you and your customers.
Easter doesn’t differ from other seasonal holidays when offering discounts or running promotions. You could attract people to your business by offering deals and promotions or even giveaways with purchase. Tell customers what promotions you are running via posters in your windows and actively promote them on social media. Telling customers what is in it for them can really help to boost your sales!
Get Eggcited – embrace the Easter spirit.
Themed specials like meal deals, gift baskets or in store discounts, are great for the Easter season, particularly with the increased popularity of food gifting.
Feel creative? Why not decorate the place you work using Easter colours and imagery? It could help bring additional customers in which may help increase your transactions over this time. Egg, chicks, bunnies, flowers and pastel colours will quickly see your place transform and get customers and staff in the mood for the holiday period.