Why is social media so important for small businesses? It’s where your customers are. With nearly 2.5 billion social media users around the world, it is a great way to cut marketing spend, build your brand and get to know your customers better.
If you haven’t already it’s time to give your business a platform to drive awareness, attract new customers and boost sales. Here is a selection of tips that can help you manage, and make the most out of your social media.
Decide which platforms are right for you
Every social platform has a different function and not all social media platforms are suitable for every business, it’s about knowing your goals and having a bespoke plan for each one.
Once you are all set up it’s time to create and manage meaningful content for distribution on each channel. Keeping on top of your activity can be hard, but there are a few key principles that will help you manage it.
Define your goals
The world of social can be daunting at first so it is wise to think about what you want to achieve and it is important to make specific goals. This will help you to determine the type of content you create, where you put it and the audience you target. Make goals that are measurable, realistic and relevant.
Timing and scheduling
Being an active member on social doesn’t just mean posting great content, it also requires you to engage with your audience regularly and to add value to their newsfeeds. It’s in your best interest to pay attention to when your followers and fans are online, so creating a content calendar including times to post, is an essential part of any social plan. There are a number of ways to streamline your posts, free tools such as Hootsuite provide a schedule and publishing service, making it a lot easier to manage your conversations online.
Social media is where a lot of people go to voice their opinions, whilst it’s great to have good conversation around your brand unfortunately there can be some people who will leave negative comments. Responding quickly and appropriately to negative social comments can help you increase customer loyalty and retention.
Quality over Quantity
It’s important to know your brand and have a clear message. As the popularity of social media increases so does the amount of content, to put it into perspective, on average there are 95 million posts going out to Instagram only per day! With each digital channel becoming more saturated than ever, it’s all about quality over quantity. Focus on the platforms your audience use and bring them value. Do your research to know this, and work on solving their problems, what entertains them and what they want to engage with.