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17 August 2020 - 5 min read
Business Strategies
Many Australian businesses are feeling the push to get into eCommerce. But here’s what you need to know before you get started… it pays to get the fundamentals in check. Why? You’ll set yourself up for better longer-term success. Take a read and we’ll introduce you to the key partners and supporters you need for building a business online.
Online shopping is surging, just look at these stats from Australia Post’s ‘Inside Australian Online Shopping: 2020 eCommerce Industry Report’ (PDF):
April 2019 | April 2020 |
1.6 million | 2.5 million |
Starting your eCommerce business requires planning and smart resourcing. With resourcing, it’s about knowing who you need and when you need them.
Something to think about early on is whether your store will be an extension of your current business or something different for your online customers. You should consider doing an audit of your current offering and talk to your customers
You could do a lot of this yourself. Or, you could find a contractor, freelancer or small business advisor specialising in ‘planning and strategy’ across either merchandising, marketing or customer experience.
If you don’t have a domain name yet, you can find available URLs by typing “domain name registry Australia” into Google™.
Make sure you build something that will work for you now and can be scaled as you grow. For more control over how your website looks and functions, hire a web developer to build a custom website – bearing in mind that you may also need their help in keeping it updated.
To find a web builder, check your local business and freelance directories, or seek out recommendations from your friends or networks.
There are plenty of providers out there, but Tyro customers in particular get that competitive edge. You will get both your EFTPOS and eCommerce insights in the Tyro App and Tyro Portal, and you’ll receive your eCommerce and EFTPOS settlement together – at the same time.
To connect your online business to Tyro eCommerce for payments, create a custom payment page – the payment form can be customised and completely embedded within your site for a seamless experience.
Organic search accounts for a huge chunk of web traffic, so it’s important to get search engine optimisation right when promoting your eCommerce website (SEO).
Why?
For the big search engines like Google to find your business and serve your website high up on the first page of the search results, you need to give them exactly what they need.
To do this, your site must:
The point of the story? Find the right relationships.
With most of your partnerships – payments and carts aside – you could work with freelance experts or contractors. There are plenty of online directories out there to help you find specialists in everything online; including SEO, shopping carts, product planning and web hosting to get your site up and live on the internet. Once you find a few people you’re interested in talking to, use LinkedIn to verify their credentials and read their customer reviews.
And lastly on the advantages of bringing your online and instore payments together with Tyro – find out more how our solution could work for you, with EFTPOS integration, virtual terminal, recurring payments and more here: https://www.tyro.com/products/ecommerce/
As always if you’d like to chat about how Tyro eCommerce could work for you, contact us directly on 1300 966 639 or at cs@tyro.com
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