2022 eCommerce trends you need to know about
It’s fair to say that Covid-19 has changed the way we buy restaurant meals. How much so? Tyro partner DoorDash surveyed 1,015 customers across Australia in March 20211 to learn about their experiences, and we’ve unpacked the key findings into bite-sized thoughts on ordering, pickup, delivery, and more.
Pre Covid-19 dining behaviours continue to grow
The DoorDash research shows that 93% of survey respondents ordered food for pickup at least once in the past month, with an average of 3.2 times per month. For delivery, 71% of respondents had ordered in the past month, with an average of 2.6 orders. Both figures are higher than dine-in experiences, with 69% going out to dine one or more times in that same month.
Will this trend continue once Covid-19 restrictions ease? Though we don’t have a crystal ball, these figures indicate that restaurants are in a strong position to adapt if their systems support all ordering options.
Ordering experience and lightning-fast service are top priorities
Of those surveyed by DoorDash, 74% said a good ordering experience was the key reason when deciding where to order their meals from. A similar number – 75% – said that speed of service was the key factor behind their decision about whether to order pickup, delivery, or dine-in.
Restaurants need a convenient and efficient ordering system to ensure accuracy and speed. From the moment a customer makes contact to place an order, the aim is to make their experience is a positive one.
Delivery platforms are here for the long haul
In the two years between 2018 and 2020, use of food delivery services by individuals aged 14 and up jumped from 9.8% to 19.1%. Why do customers choose delivery over pickup? Of survey respondents, 70% said it’s because they find delivery more convenient.
Delivery platform use can lead to increased sales month over month and year over year. Tyro Connect facilitates restaurants to benefit from this trend, plus it’s compatible with key ordering platforms.
Pick up complements dine-in and delivery
Even though uptake of delivery has nearly doubled in the past two years, 45% of customers report that they choose to pick up their most recent order, rather than having it delivered, because they happened to be nearby the restaurant at the time.
Having systems that can smoothly move between dine-in, pick-up, and delivery orders is essential to capture the trend of people supporting local business through their choice of interaction.
Building online sales is key
Just over half of surveyed customers (53%) say they choose a restaurant’s online ordering option over a phone call because of the ease of use of its online ordering system.
Some say that restaurants don’t need a website, but this research indicates that having a strong online presence (including a killer website) will increase customer awareness and capture sales, especially for customers who live in the area. 75% of restaurants on DoorDash agree that the platform has helped them reach new customers.
How can Tyro Connect support your restaurant business?
Some restaurants have tried a food ordering service but found it didn’t work because of the challenge of managing multiple applications and hardware, combined with the time taken to double enter information into both the delivery app and the standard Point of Sale (POS).
Tyro Connect is compatible with DoorDash, Deliveroo, GoogleTM, me&u (and new big names to come soon) as well as leading POS software systems designed for cafes, pubs, clubs, bars, and restaurants.
How it works:
- Tyro Connect receives the order from the food ordering partner
- Automatically pushes it directly through to your POS
- Staff are immediately notified of the order
According to the research, customers value order accuracy and speed of service therefore providing a more accurate and faster service will increase customer satisfaction.
Could your business use the benefits of DoorDash and Tyro Connect?
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1 2021 DoorDash Report ‘Restaurant Online Ordering Trends’- Australia Edition