What you need to know about expanding your small business
Mother’s Day is just around the corner. So it’s time to start thinking about how your business can get prepared for the big day.
If you’re in the hospitality or retail industry, it’s likely to be a busy few days – and taking the time to add a bit of sparkle to this occasion can make the day a huge success for both you and your customers.
Here are some helpful tips to get set up for the Mother’s Day rush.
Stay open for longer
Consider making the most of the trading times leading up to Mother’s Day by extending your opening hours. This means you’ll be able to accommodate more customers in any one day and catch those who need to make a last-minute purchase on their way home from work.
Plus, if you work in hospitality, you’ll be able to accommodate more families who want to dine out as a way of celebrating and saying, “we love you mum”. If you normally only open for lunch and dinner, consider incorporating a breakfast or brunch menu. Creating a special set menu for the day can also help things run a little smoother.
Stand out from the crowd
Lots of businesses will be competing for Mother’s Day customers, so make sure you set yourself apart from the rest. A beautifully crafted window display and shop floor can draw customers in to make their special purchase. Place Mother’s Day gifts at the front of shop and make sure the best items stand out on your shelves (don’t forget to keep them well stocked throughout the day). You could even have a ‘Mother’s Day’ area in-store and offer a gift-wrapping service to add that little bit extra.
Add the sparkle
Going above and beyond on your product and service offerings to make your customers, and those special mothers, feel delighted on the day will set you up for guaranteed success. Think free chocolates or nibbles as they browse, or personalised gift tags to accompany their purchase. These small, sparkly touches can give you the edge over your competitors, and make the day one to remember.
Get things running smoothly
Don’t let technology hiccups put a stop to your sales.