6 simple strategies to win the hearts of your customers this Easter
If you’re a Tyro customer that runs a restaurant or cafe, most of what you need is already in place to get you started on takeaway and/or home delivery services. All it takes is a couple of steps:
First things first, you’ll have to set up your pick-up or home delivery service by creating channels for your customers to order. There are many ways to accomplish this, but regardless of how you go about it, you should consider how you will be taking payments for the orders. For Tyro customers, here are some options:
Getting Setup for Payments
Home delivery means mobility, so you will need mobile EFTPOS integrated with your POS. Tyro’s mobile EFTPOS machine (the same machine you use for pay-at-table) has everything you need to get started, including:
· 3G and WiFi compatibility
· Tap & Go for quick contactless payments
· Bright display screen for late night deliveries, along with a backlit keypad for easier keying
· A rechargeable lithium battery for deliveries on the go.
Taking payments remotely when cards are not present (MOTO payments)
Important information about MOTO
· As the customer’s card isn’t present when the payment is processed, MOTO transactions often result in a higher level of chargeback and/or fraud.
· If a dispute is raised, you’ll be required to demonstrate the card holder authorised the transaction. It’s worth remembering this when processing a card-not-present transaction, as they pose a risk to your business.
· MOTO transactions incur an additional fee of 0.15% (ex GST).
For more infomation, see here: https://www.tyro.com/products/ecommerce/security-and-fraud-protection/
1. Through the Tyro EFTPOS machine
You can process ‘card-not-present’ transactions directly through the Tyro EFTPOS machine, such as taking card details over the phone and entering them into your machine. To enable you to take these types of transactions, MOTO needs to be enabled on your Tyro EFTPOS machine.
If you would like to enquire about enabling MOTO on your Tyro EFTPOS machine, please get in touch with our Customer Service team on 1300 966 639 or firstname.lastname@example.org
2. Tyro eCommerce Portal
The Tyro eCommerce Portal is another great way to process payments online and integrate with your POS. Customers can give you their card details remotely and you can process the transaction on the spot using the virtual terminal. Note, you don’t need a website for this!
Anywhere you have an internet connection, you can connect your desktop, mobile or tablet to Tyro’s Virtual Terminal in our eCommerce Portal. It’s in here that you take the customer’s details and accept the payment on the spot. All the usual payment types are accepted. So that’s Visa, Mastercard, American Express, and JCB.
Getting set up for the Tyro eCommerce Portal is easy, and we’re here to help you get started. Take a look here for more info.
Getting the word out there
Once your order/delivery system and payments solution is in place, it’s time to make sure your neighbourhood knows what you’re up to:
· Local councils are setting up listing pages to help support local food businesses – like Sydney’s Inner West Council
· Put a sign on your front door with your menu and operating hours
· Advertise in Facebook groups and other online platforms – Instagram in particular is a great tool for cafes and restaurants to take advantage of. Take a look at our social media marketing strategies for small businesses guide here
One final point: the wellbeing of our customers, employees and community is our top priority during these ever changing times. All of Tyro, including our 24/7 Customer Support team continues to be available. If you need to get in touch, please don’t hesitate to contact us on 1300 966 639 or email@example.com