6 simple strategies to win the hearts of your customers this Easter
What are merchant fees? Several things fall under this umbrella:
- EFTPOS rental and maintenance fees
- Cross border transaction fees
- Switching fees
- Fraud related chargeback fees (The fees, not the actual cost of the chargebacks!)
- Fees incurred processing card transactions
Do you know how much you pay in merchant fees?
The share of payments made using a credit or debit card has doubled since 2007. This is especially the case when it comes to smaller purchases.
It is becoming particularly important for you to understand the implications that EFTPOS, card-mix and merchant fees have on your margins.
What is EFTPOS used for?
Don’t accept card payments? You’ve probably have had your fair share of walk outs.
Why is offering this flexibility important?
Friction in your payments will spell unhappy customers, and lost business.
Cashless payments have transitioned from trend to standard amongst Australian consumers.
EFTPOS machines let your customers make cashless payments using their debit cards, credit cards and mobile phones.
Merchant fees for credit and debit cards
With taking electronic payments, come merchant fees.
Merchant fees are a necessity when it comes to EFTPOS service offerings, however, you do have options of minimising them and your costs of selling
Surcharging helps business owners cover their merchant fees
Businesses have found many ways to pass on the cost of accepting electronic payments to their customers. The most popular of which being surcharging.
What does surcharge mean?
“Retailers will be able to surcharge card users”. This sentence breaks it down. Surcharging is where businesses add an additional charge or payment to their customer’s transaction to help cover the cost of processing credit and debit card payments.
2016 saw the RBA knuckle down on excessive surcharging by introducing a ban on fixed dollar surcharges.
This was rolled out in two stages, and was first to hit larger organisations.
The second stage is landing and involves small businesses dropping excessive surcharging fees.
This restriction came into effect on the 1st September 2017.
Now enforced, the Australian Competition and Consumer Commission (ACCC) has the power to penalise businesses for overcharging.
This means hefty fines for non compliance.
What does this mean for you?
If you wish to surcharge, you should so within the boundaries of the RBA rules. Tyro can help you surcharge compliantly.
You just have to get smarter about surcharging.
Many Australian businesses are covering proportions of their merchant fees.
Let’s talk about fees incurred processing card transactions
How do you work out how much you pay to process card transactions?
- You look at your card mix history.
- Then you work out how much it costs you to accept each card type over 12 months.
This number works out to the percentage surcharge you can put on transactions with that particular card type.
So that’s a different number for Visa, Mastercard – and the list goes on.
Dynamic surcharging makes the whole process much more simple. Apply instant surcharges to every transaction at the EFTPOS Machine – no manual calculations required.
But what should you charge?
You could just surcharge the same rate for multiple cards, however you must choose the lowest rate.
The new RBA surcharging rules require you to set that number at the lowest average cost of acceptance across all schemes.
Stay RBA compliant with clear reporting on your card mix and surcharging history
Compliance is a pain, but fundamental to your business’ continued survival and growth.
Merchants need to be able to demonstrate that their surcharging amount doesn’t exceed their cost of acceptance. Dynamic surcharging does this for you. Learn more.